A drive down any Metro Detroit freeway will convince any motorist that the placement of attorney billboards is the biggest area of growth in the legal service "industry" since that "job creator" David Trott built the family law firm by standardizing the process for throwing people out of their homes.
Our firm is considering entering the billboard game, but how best to do so? Most law firm billboards are exercises in narcissism (see Joumana Kayrouz 1.0, 2.0 and 3.0). Our office is not like that. We have a good group of lawyers, secretaries and paralegals, who, by and large, get along well and work well with each other.
In fact, yesterday, one of our secretaries brought in an stability ball to use as her office chair. She thought it would help with support and actually help her exercise her core muscles during the work day. It worked for her and other staff members tried the ball. They liked it and now we are thinking about ordering several. It added a little bit of fun to the office.
So, how do we show this kind of team spirit in a billboard? What kind of a slogan would elegantly convey our firm's mission? I was puzzled. Then, on a drive along I-96 this morning, I looked heavenward,
and, inspiration struck.
So, look for it soon on a freeway near you.