AT LAST, A MERITORIOUS LAWSUIT

WHEN THE CHAMBER OF COMMERCE AND OTHER LEGAL REFORMERS TALK ABOUT FRIVILOUS SUITS, THEY GENERALLY ARE REFERRING, EXCLUSIVELY TO PERSONAL INJURY SUITS, BROUGHT BY ANY PERSON, AGAINST ANY BUSINESS OR INSURANCE COMPANY.

WELL HERE IS A SUIT THAT THE CHAMBER CAN EMBRACE AS AN EXAMPLE OF THE BUSINESS OUR COURTS AND OUR CORPORATE LEGAL DEPARTMENTS SHOULD BE ABOUT.

IN 2006, TARRANT APPAREL GROUP SUED JESSICA SIMPSON FOR $100 MILLION DOLLARS, IN A 12 PAGE COMPLAINT, CLAIMING MS. SIMPSON FAILED TO PROMOTE THEIR JS AND PRINCY CLOTHING LINES, AS REQUIRED.

AMONG THE CLAIMS WAS THAT MS. SIMPSON, WHEN ASKED IN A MARIE CLAIRE MAGAZINE INTERVIEW TO NAME HER FAVORITE JEANS, NAMED "TRUE RELIGION" RATHER THAN "PRINCY".

IN ADDITION, SHE HAD INDICATED THAT SHE WOULD PROMOTE THE CLOTHING LINES DURING
HER "DUKES OF HAZZARD" MOVIE TOUR, WHICH SHE FAILED TO DO.

OH THE HUMANITIES. IT IS GOOD TO KNOW THAT OUR CLIENTS INJURED AND DISABLED THROUGH THE OFTEN ADMITTED NEGLIGENCE OF CORPORATIONS HAVE NO REMEDY, THOSE SAME CORPORATIONS CAN OBTAIN THE FULL MEASURE OF JUSTICE AGAINST COUNTRY SINGERS WHO DON'T ADEQUATELY PUSH THEIR DISTINTIVE DENIM PRODUCTS. NO WORRIES ABOUT DAMAGE CAPS APPARENTLY, EITHER.

FUNNY, HOW BUSINESS TO BUSINESS LITIGATION NEVER COMES UNDER ATTACK BY THE "REFORMERS". TRUTH BE TOLD, THERE IS MORE OF THIS LITIGATION THAN ANY OTHER. AND THAT'S OKAY WITH THE CHAMBER. BUSINESSES SHOULD HAVE ALL THE POWER OF THE LEGAL SYSTEM AT THEIR DISPOSAL TO PROTECT PROFITS, NO MATTER IF THE THREAT IS FROM THE INJURED CONSUMER OF ITS DEFECTIVE PRODUCT, OR THE COMPANY THAT TRIES TO COPY ITS "SWOOSH" TRADEMARK. BUSINESS WILL NEVER ADVOCATE THE LIMITATION OF BUSINESS RIGHTS OR REMEDIES. JUST YOURS AND MINE.