For a law firm to succeed, it must first reach potential clients and convince them to get its services. This is no small task in such a competitive environment. While there are many people looking for lawyers, there are also numerous firms trying to get their attention. Everyone needs to step up especially when it comes to online promotion. Here are the basics of law firm website design to attract greater interest:
Responsive Web Design
Approach the project in the context of multiple platforms and devices. Some people will be using a computer to browse the Internet. Others will be surfing on their phones. The differences in screen sizes, operating systems, and other variables can be a challenge. What looks good in one device might look like a jumbled mess in another. Responsive web design ensures that all the elements will translate well whatever the reader is using to view the site.
Make the firm memorable by establishing a strong brand. Use the firm’s colors as the theme. Create a compelling logo and place it on a prominent spot like the header. Be consistent with your message. Tell the readers what sets you apart from the other firms. List down what you can offer in terms of services.
Search Engine Optimization
A bulk of the traffic will be due to search engine queries. Increase the number of visitors by optimizing the site in relation to the relevant keywords for the practice. Use these words throughout the content in a natural way to get a good ranking in the search results and make a good impression on the actual readers. Test the loading speed and reduce media content if there are unacceptable delays. Study other SEO techniques for further enhancements.
Best Foot Forward
Make a case for the team by showcasing each individual’s accomplishments in the field. Tell the readers about education background, work experience, and other pertinent information. Highlight testimonials from previous clients to give people an idea of what you can deliver.
Keep the readers coming back by publishing new content on a regular basis. This steady stream will also help in getting the search engine spiders to come back and index the site. There is a higher chance of ranking well compared to stale sites with fixed content as their information can quickly become outdated.
Getting their attention is just the first step. Next is encouraging them to initiate contact. Websites that increase conversion pepper the posts with call to actions to remind them that the firm is their best bet for their concerns. Provide a hotline, email, and physical address. Add a simple contact form that they can use to reach you.