If you run a law firm, you probably know that marketing is important. People aren’t going to just magically find your firm; they have to hear about it somewhere first. They also will find your firm when they do online searches for your practice area.
For instance, if they are looking for a family divorce lawyer, chances are they are looking for one nearby. People care where a business is located, often more than they care about other factors. No one wants to drive far out of their way, which is why localization is so important in your content and in your marketing.
You want to market to people who actually need and will use your services.
Help Leads Find You
Localization can help people to find your firm. For example, let’s say a person has been injured in an accident in Tampa and is in need of an attorney. When the potential client conducts a search in a search engine such as Google, they will likely type Tampa injury lawyer, because they hope to find an attorney in their area. They aren’t looking to drive to Lakeland to meet with a lawyer.
Your firm should be listed in directories, and your location should be a prominent feature of your listing.
Good for SEO
Localized content on your website and in your social media posts can improve your SEO (search engine optimization). This will help your website to appear on the search results pages when potential clients conduct searches for an attorney in your area. You should mention your location several times on landing pages and on your homepage. Doing this will help your SEO.
Appear in Map Rankings
Maps often appear when a person does a localized search for a business.
For instance, if someone searches for a family lawyer in Los Angeles, the map will populate with dots and a list appears showing the closest attorneys. The more localized content you have, the more likely it is you will appear in the map rankings. This isn’t an exact science, of course, but mentioning location in your content is important.
Helps with Brand Recognition
Finally, localized content helps people in your area recognize your brand—local jargon, local popular locations, and local context—are all good ways to indicate that whoever wrote your content is indeed local and not overseas somewhere, for example. That way, even if they don’t need your legal services now, they will remember your name in the future and remember that your firm is in a certain area.
Every Attorney Needs a Butler
Hopefully, you now have a better understanding of how localized content can help your firm. Every attorney needs a little help sometimes too. Attorney Butler cares about helping lawyers grow their firms by offering information in an easy-to-digest manner. Read through other posts, or visit us next week for more information.